ITZY’s Lia, Yuna, Yeji, Chaeryoung, and Ryujin have cemented their place as fourth-generation IT girls. The group has continued to make waves around the world, whether it’s through their dynamic, in-your-face comebacks, girl power-infused attitudes, or cutting-edge fashion choices.
The five were named CHARLES & KEITH’s newest global brand ambassadors and gave a sneak peek of their upcoming ITZ MINE collection in Seoul. ITZY took over Café Oude in the trendy Seongsu-dong district to showcase their latest capsule collection in collaboration with CHARLES & KEITH. The group’s choice of high-contrast colors and prints for their capsule looks stunning against their choice of simple, sophisticated monochrome clothing, and they look as stunning as ever.
The collaboration Gabine Hobo bags in hand-selected color variations that iconic go-to fashion labels for style junkies, CHARLES & KEITH, have always gravitated towards are shown above.
ITZY’s capsule is inspired by the vibrant connections between themselves and their fans, and comes in a variety of brilliant colors and prints based on the members’ individual tastes. Each of the Gabine Hobo bags’ five curated colorways has its own signature attitude, a visually dynamic representation of each member.
The Rainier penny loafer, the group’s signature shoe, features a custom ITZY design and reflects the same individuality as the hobo bag. This smart and wearable loafer adds a simple touch of flair to any kind of outfit regardless as a closet staple, ranging in neutrals and blacks to soft baby pink and blue pastels to a vibrant orange.
ITZY showcased their bright colors and energetic spirit in a dynamic viewing space for CHARLES & KEITH, fresh off the release of their latest album, CHECKMATE. Gabine Hobo bags line the walls of the bright showcase space, and lockers filled with every color of Rainier penny loafer adorn the space, providing all attendees with a chic and clean aesthetic experience.
Attendees could take photos with the color-coordinated furniture and food, as well as choose ITZ MINE stickers from a sticker wall for a chance to win food from the cafe and, if they were lucky, their very own autographed ITZ MINE Gabine Hobo bag!
Pre-order sign-ups at the pop-up allow attendees to be the first to get their hands on pieces from the collection. But don’t worry, you didn’t miss out! The ITZ MINE capsule will be available in retail stores and on CHARLESKEITH.com on October 20, 2022. You can now get your own Gabine hobo bag and Rainier penny loafers to create your own signature wardrobe.
Anchored by its main brand values – Experimental, Desirable, Curated, and Modern – the brand and ITZY share a mission to inspire women all over the world with powerful feminist messaging and attitudes.