A new initiative by YG PLUS will use “virtual humans.”
YG PLUS declared: “On December 1, the New Value Proposition project, also known as the NVP Project, will formally debut. Sae Na and Ayan, the artists behind the NVP Project, will give people all over the world access to exclusive content and give them the chance to try something new.”
In November 2014, YG Entertainment acquired YG Plus. Based on the IP (intellectual property rights) of its artists, YG PLUS creates, distributes, and pioneers global trends in content like music, merchandise, and advertisements.
In a time when IP has taken on a significant role, YG PLUS has developed into a content hub offering a variety of content. The “Whoever Belongs With” theme of YG PLUS’s NVP Project will propose fresh, entertaining content that anyone can enjoy and get involved with thanks to their campaign using Sae Na and Ayan, two virtual people, as their models.
According to a project official, “Even before the start of NVP Project, there was a lot of interest in the artists Sae Na and Ayan. In addition to taking part in this campaign, the two artists will continue to engage with their fans by participating in events, serving as brand ambassadors, and making appearances in dramas and entertainment programs.” The official continued, “Please show us a lot of interest and support as we plan to create a synergy through various collaborations.”
NVP Project, a new initiative from YG PLUS, will be unveiled on December 1.